FASD Multi-Media Awareness Campaigns
The Prevention Institute's goal of increasing FASD awareness and knowledge is greatly enhanced by multi-media campaigns. Consequently, a variety of multi-media tools, such as television, radio, newspaper, and print resources have been used.
We are currently developing a new campaign that will make use of the best of these methods, as well as integrating new strategies such as captive audience ads in bathroom stalls, video ads in movie theatres, print ads on buses, and interactive computer elements. Watch for the unveiling of this new campaign sometime around the beginning of 2011.
2005 - 2009 Campaign
Campaign Overview
The Saskatchewan Prevention Institute ran an FASD multi-media awarness campaign over a four-year span. This campaign was launched during National Addictions Awareness Week in November 2005.
Key Campaign Messages
This message for this campaign was "Drinking alcohol during pregnancy can cause Fetal Alcohol Spectrum Disorder. There is no safe time, kind or amount of alcohol during pregnancy".
Three "take action" messages included:
- Plan not to drink alcohol during pregnancy or when breastfeeding
- Support a pregnant woman's choice not to drink alcohol
- Talk to others about the harmful effects of alcohol during pregnancy
Campaign Links
Take Action FASD Poster 
Television Commercial 
Radio Commercials
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